SEO Tools

Google PageRank Checker Tool

Using our free lookup for pagerank to see query and check the current pagerank as reported by google for a URL. Our realtime pagerank reporting tool will allow you to see what the current pagerank is reported on in Google.

Link Popularity Utility

Determine how your site link popularity is doing with our free search engine optimization links lookup service. Our free tool will query the major search engines such as google, yahoo, and msn and report back on your link popularity.

Pages Indexed by Search Engines

Search engine optimization tool to query the pages indexed on a website in the search engine. The Query Tool will query the major search engines such as google, yahoo, msn and report back how many pages on the website are indexed on major search engines.

Search Engine Results Pages SERP Lookup

Our serps utility is used to check the current search engine results pages. The SERPS Lookup Tool will query the major search engines for keywords and see if a url is found.

IP Address Tool

The IP Lookup Utility checks the ip address you are currently connecting to the server from. It displays information about your web browser, ip address, and information used by web servers.

Whois Lookup Utility

The Whois Information Lookup Utility checks the internet domain registration in central databases and returns back the who-is information for that domain.

Glossary of SEO

Glossary of SEO Terms:

Anchor Text: "Linked Text" Anchor text is the text that you click on to activate and follow a hyperlink to another web page or another web site.

Alt Tag : Alt tag refers to the text that is associated with an image. This originated from when web browsers were not universally available as "Graphical Browsers" so the "Alt text" was a description used to describe the image. Now adays it is also used in the "mouseover" text popup that appears when you move your mouse over a graphical image.

Cloaking: Method by which specific content is served up to the search engine spider that is different then what the normal surfer sees.

CPC: Cost per click. This is a frequent term used in PPC terminology. It refers to the cost associated with each click.

CPA: Cost per Acquisition or also known as Cost Per Sale. This is typically an average dollar amount to the total cost in clicks it takes to convert to a sale.

Conversion Ratio: The conversion ratio is the average number of visitors who visit the site who make a purchase or perform some sort of action. (register as a customer, etc). Conversion ratios vary by the type of traffic you are getting. More "Targetted" traffic typically means higher conversion rates.

Doorway pages: Pages setup specificly for search engines. Once the visitor reaches the page, they are then redirected to another website.

Hits: This generally means ALL requests from a webserver including requests by a web browser for html pages, jpeg's, gif's and other images. Hits is a phrase often thrown around but is generally not very meaningful in quantitfying search engine traffic.

PPC: Pay Per Click.

PageRank: Formula developed by Google to determine a web pages "inbound link ranking" Often referred to as "PR" value.

PageViews: Number of times your webpage was viewed. Includes duplicate views by the same visitor.

ROI: Return on Investment. A quantitative analysis of investment in advertising and marketing budgets and the resulting return on the investment.

SEO: Search Engine Optimization.

SEM: Search Engine Marketing.

SERPS: Search Engine Result Pages.

SPAM: Unscrupulous or unethical means of inflating results. Usually deteriorates the quality of listings and often results in penalties or being banned from a search engine.

Unique Visitors: Total number of unique visitors to your website or web page.

PPC

Defenition:

"PPC" refers to paying for clicks aka Pay Per Click. Generally speaking Search Engines are a business and are trying to generate income. They have bills to pay just like you and everyone else. So how do they make money? They sell listings/advertisements in one shape or another. With PPC you pay a fee that ranges from .5 cents to 5 dollars and up depending on the "Competitiveness" of the term. Overture, and Google Adwords are the 2 most well known PPC services. There are additionally smaller services such as findwhat that also provide PPC feeds.

"SEO" refers to Search Engine Optimization. This generally refers to "natural" or "Organic" results. They are the non-sponsored results that a search engine returns back to the searcher as "relevant"

PPC and SEO combined are often combined referred to as "Search Engine Marketing"

Is PPC right for me?
Well thats a difficult question to answer. Generally speaking we recommend to our customers a balanced approach between natural SEO and PPC listings. Never put your eggs all in one basket. Depending on the competition in your market and your search phrase your cost per click can easily pass $5,1$0,$20 Per Click. That may be a difficult amount to handle for smaller websites who have limited advertising budgets. Even if you do have plenty of money to spend on PPC listings, many times surfers "zone" out of the paid listings and look to the natural listings only.

    PPC Positives

        Fast results. Generally speaking PPC listings can be analyzed, activated and turned on in a matter of days or weeks.
        You get what you pay for. The highest bidder generally speaking achieves the greatest number of clicks.
        PPC Results Analysis can be analyzed on a concrete basis. You purchase 1,000 clicks at .10 cents a click. Out of that you recieve 10 sales at $50 each. So for $100 dollars of paid clicks you achieved $500 in sales. Your ROI (return on investment) and Cost Per Sale is easy to calculate.

    Negatives

        PPC Cost. Costs can add up for Pay Per Click Campaigns. You may be competiting with very large fortune 100 companies who have nearly endless amounts of funds available for advertising and marketing.
        PPC Tracking and reporting. Keeping track of the competition and management of your pay per click campaigns can be a time consuming full time task. Our staff of SEO consultants can provide Pay Per Click Management services to maintain and track campaigns for you and report back on how you are doing. Additionally advantageseoservices has partner agreements with companies that can provide pay per click xml feeds to various search engines and maintain these feeds for you.

   



Natural SEO

On the other hand Natural SEO is a drawn out process that takes 2,3,4 months and beyond to achieve top rankings on highly competitive terms. With a moderate PPC budget that we can manage for you, you will have achieve fast results and more traffic as the turn around time on ppc listings is generally less then 5 business days. Optimizing your site for organic "free listings" will often take restructuring the content of your website.

    SEO Positives

        Strategic Search Engine Optimization Results are typically long lasting although do change from time to time.. You pay an upfront fee and there is no cost per click.
        Sponsored Listings Ignored Many surfers "Zone Out" of sponsored (PPC) results , and look to the "regular listings" for what they are looking for. This is just a natural phenomena, just as some tv viewers respond to commercials and some do not. Both are consumers but get and absorb their information by different means.
        Long term SEO strategy. PPC campaigns are quick fixes to traffic, however you can easily be outbid by other companies with deeper pockets. Focusing on the SEO part of online marketing greatly increases your long term profitability.

    SEO Negatives

        SEO is a Long term process. Changes are not immeadiate and take weeks to several months to improve ranking.
        Page Changes Required You must be willing to change the structure and content of your website and pages. This means directly editing the pages and content of your site. If you are unwilling to make any changes, SEO will likely not work for you.
        Certain web technology causes problems Sites that are heavy on graphics, heavy flash, use javascript or other client side scripting languages exclusively, will have a difficult time of achieiving.